> ## Documentation Index > Fetch the complete documentation index at: https://docs.sapt.ai/llms.txt > Use this file to discover all available pages before exploring further. # Meta/Social Tools > Social media command center for Facebook, Instagram, Threads, and Meta Ads. The Meta/Social tools are the social media command center. They cover organic posting, engagement, analytics, paid advertising, competitor research, AI content generation, and automation rules across Facebook, Instagram, and Threads. ## Tools | Tool | What it does | | ---------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------ | | `adsBrowseTargetingCategory` | Browse Meta's full targeting taxonomy — see all available interests, behaviors, or demographics without searching. | | `adsConversionInsights` | Conversion metrics — purchases, leads, registrations, and cost per conversion. | | `adsConversionTimeSeries` | Conversion metrics over time — daily (or custom interval) conversion data for trend analysis. | | `adsCreateAd` | Create an ad within an ad set — the actual creative that people see. | | `adsCreateAdSet` | Create an ad set within a campaign — defines WHO sees the ad and HOW MUCH to spend. | | `adsCreateCampaign` | Create a new ads campaign — the top level of the ads hierarchy. | | `adsCreatePixel` | Create a new Meta pixel for conversion tracking on the project's website. | | `adsDeleteAd` | Permanently delete an ad. | | `adsDeleteAdSet` | Permanently delete an ad set and ALL ads within it. | | `adsDeleteCampaign` | Permanently delete a campaign and ALL its ad sets and ads. | | `adsDemographicInsights` | Ad performance broken down by age and gender — see which demographics convert best. | | `adsDuplicateAd` | Clone an ad — optionally into a different ad set for A/B testing creatives. | | `adsDuplicateAdSet` | Clone an ad set with its targeting and budget settings — useful for A/B testing audiences. | | `adsEngagementInsights` | Ad engagement metrics — reactions, comments, shares, saves, and post engagement rate. | | `adsGetAdIssues` | Check if an ad has policy violations, disapprovals, or quality issues. | | `adsGetAdPreview` | Preview how an ad looks in a specific placement (feed, story, explore, etc.). | | `adsGetCustomAudiences` | List custom audiences available in the ad account — website visitors, customer lists, lookalikes, and more. | | `adsGetInterestSuggestions` | Get related interest suggestions based on interests you already have — expand your targeting reach. | | `adsGetPixels` | List Meta pixels (conversion tracking tags) for an ad account. | | `adsPlatformInsights` | Ad performance broken down by platform and placement — see where ads perform best (Facebook feed vs Instagram Stories vs Reels, etc.). | | `adsSearchEmployers` | Search for employer names to use in ad targeting — reach people who work at specific companies. | | `adsSearchInterests` | Search Meta's interest database for ad targeting — find interests by keyword to use in adsCreateAdSet or adsUpdateAdSet. | | `adsSearchJobTitles` | Search for job titles to use in ad targeting — reach people with specific roles. | | `adsSearchLocales` | Search for language/locale options for ad targeting — target users who speak specific languages. | | `adsSearchLocations` | Search for geographic locations to use in ad targeting — countries, cities, regions, zip codes, or DMAs. | | `adsTimeSeriesInsights` | Ad performance over time — daily (or custom interval) metrics for trend analysis. | | `adsUpdateAd` | Edit an ad — change the name, status, or creative (copy, image, CTA, link). | | `adsUpdateAdSet` | Edit an ad set — change targeting, budget, bid, or status. | | `adsUpdateAdStatus` | Pause or activate an ad (quick status toggle without touching the creative). | | `adsUpdateCampaign` | Edit a campaign — change name, status, budget, or bid strategy. | | `adsVideoInsights` | Video ad performance — ThruPlays, view percentages (25%/50%/75%/100%), and average watch time. | | `checkAccountHealth` | Check the connection status and token health of all social accounts for this project. | | `createComment` | Post a new top-level comment on a post (not a reply to an existing comment). | | `createPlannedPost` | Add a content idea to the planning board — the first step in the content creation workflow. | | `createScheduledPost` | Create a new scheduled post — the main tool for publishing social content. | | `deleteAllPlannedPosts` | Delete ALL planned posts for a project. | | `deleteComment` | Permanently delete a comment. | | `deletePlannedPost` | Remove a single planned post from the content calendar. | | `deleteScheduledPost` | Delete a scheduled or draft post (cannot delete already-published posts). | | `generateCarouselPrompts` | AI-generate individual slide prompts for a carousel post — produces a cohesive set of prompts, one per slide. | | `generateContentPlan` | AI-generate a full content calendar — produces weeks of post ideas with captions, media suggestions, and content pillars. | | `generateImagePrompt` | AI-generate an image prompt for a social media post — creates a detailed prompt optimized for image generation tools (DALL-E, Midjourney, etc.). | | `generateStaticPrompt` | AI-generate a design brief for a static social graphic — infographics, quote cards, announcements, or text-based visuals. | | `getAccountAnalytics` | Get 30-day analytics for a single Instagram or Facebook account. | | `getAdAccounts` | List ad accounts linked to a social account — needed before any ads operation. | | `getAdSetDetails` | Get full details of a specific ad set — targeting, budget, schedule, and optimization settings. | | `getAdsHierarchy` | Get the complete ads structure — campaigns, ad sets, and ads with status and performance metrics. | | `getBrandMetadata` | Get brand metadata used internally by AI content generation tools in this server. | | `getComments` | Get comments on a specific post. | | `getConversation` | Read the full message history for a specific DM conversation. | | `getConversations` | List DM conversations for an account — inbox overview. | | `getPostAnalytics` | Get per-post performance metrics for recent posts on an account. | | `getPostStatus` | Check the delivery status of a post — did it publish successfully? | | `getProject` | List accessible workspaces OR read one in full. | | `getScheduledPost` | Get full details of a specific scheduled post — caption, media, schedule, and status. | | `hideComment` | Hide a comment from public view (reversible). | | `listAccounts` | List all connected Instagram and Facebook accounts for this project. | | `listPlannedPosts` | List planned content ideas for a date range — the content planning board. | | `listScheduledPosts` | List scheduled/published posts — see what's queued and what's been posted. | | `publishPostNow` | Publish a draft or scheduled post right now instead of waiting for the scheduled time. | | `replyToComment` | Reply to a specific comment — posts a public reply visible to everyone. | | `rewriteText` | AI-rewrite text in a different style — adapt captions, copy, or messaging to a different tone while keeping the core message. | | `searchCompetitorAds` | Search the Meta Ad Library for competitor ads — see what ads anyone is running across Facebook, Instagram, Messenger, and more. | | `sendDirectMessage` | Send a private DM to a user on Instagram or Facebook. | | `switchProject` | Switch the active workspace for the remainder of this session. | | `unhideComment` | Restore a hidden comment back to public visibility. | | `updateAdSetStatus` | Pause or activate an ad set (quick status toggle). | | `updateCampaignStatus` | Pause or activate a campaign (quick status toggle). | | `updatePlannedPost` | Edit a planned post — update the caption, date, status, platforms, or notes. | | `updateScheduledPost` | Edit a scheduled or draft post — change caption, reschedule, add notes, or promote a draft to scheduled. | | `whoami` | Identify yourself — who Claude is acting as AND which workspace is currently active. |